What’s in a name?
When you underwrite the naming of our building, performance studio or programming, that represents your values. You help sustain local news and culture. You honor a person or institution by joining their name to an essential public service that reaches more than 200,000 listeners each week. Contact Layla George at 502.814.6534 to reserve a naming opportunity.

Recognition Levels Beginning at:

$50 | $250 | $2,000 | $25,000 | $250,000 | $350,000 | $500,000

619 S. 4th Street

$2.5 million

619 S. 4th Street serves as the home of Louisville Public Media, our three public radio stations and the KY Center for Investigative Reporting. Every week, we welcome hundreds of people through our front doors. A renovated building at 619 S. 4th Street will enable us to better serve the public. With space that is more functional and multi-purpose, we increase the type and amount of public events we host and number of guests we welcome.

Add your name to the marquee and help us welcome the community into our new home.

Performance Studio


The Performance Studio is the heart and soul of our building and a hub of activity. We welcome people into the space each week for our weekly WFPK Live Lunch, numerous Members Only shows, Classical 90.5 performances, WFPL panel discussions, and major donor events.

Live performances reach our weekly audience of over 200,000 listeners. The Performance Studio will be upgraded with integrated lights and cameras, allowing us to better capture the amazing performances in the space and broadcast to our global audience online.

Music Library


We currently have a music library filled with walls of CDs for our two music stations. Technology has made major leaps in the last 20 years, and we would like maintain the feel of our music library while expanding its usability and flexibility. It will be a space for quick meetings, for musicians to prepare before a performance, and for major donor meet-and-greets with our special guests.

WFPL Newsroom

$350,000 Reserved

The second floor of our building at 619 S. 4th Street will be reimagined as a modern digital newsroom where reporters and editors write and produce stories for radio and web. It will also be evidence of the vitality of this organization and symbolize our commitment to multi-platform journalism.

Programming initiatives

Arts and Culture Reporting: $250,000
Significant support from a sponsor for arts and culture reporting would help ensure our expanded coverage of the arts — one of the crown jewels of our community — continues. This content is heard across all three stations and serves as a vital source of information for our listeners.

Classical Music Programming: $250,000
Significant support from a sponsor for classical music programming would ensure the health and sustainability of the only 24/7 classical station in our region. As a new generation of listeners discovers the joy of classical music, Classical 90.5 enjoys a growing audience, online and on-air.

91.9 WFPK Music Programming: $250,000
As the audience for our music discovery station continues to increase, we recognize that they are tuning into 91.9 WFPK for more than music. Our listeners are looking for a way to not only find their next favorite song, but also connect with their community.

Studios and Spaces

On-Air Broadcast Studios: $150,000
This is where the magic happens. Naming opportunities available for the broadcast studios for 89.3 WFPL, Classical 90.5 and 91.9 WFPK.

Green Room: $100,000
The Green Room space is directly adjacent to the Performance Studio. It’s is where people gather before and after our weekly concerts and serves as the hub of activity during our bi-annual on-air membership drives. It is a highly visible space and would be a wonderful opportunity for public recognition of a local business.

Production Room: $50,000
We have four production rooms available for naming opportunities. These are the spaces used for recording podcasts, member testimonials, and pre-recorded interviews with special guests.

Conference Rooms: $25,000
As part of the renovation, we will create three new meeting spaces. Put your name on it and know that we will thank you every time we don’t have to cram into someone’s office for a conference call.

What else can I put my name on?

Kitchen: $5,000 Reserved
Do you love everything about Louisville Public Media and find it virtually impossible to pick a favorite station? Do you love the hosts, reporters and staff as if they were part of your family? Naming our newly remodeled kitchen is something that everyone here will appreciate!

Microphones: $3,000
Name a mic in one of the broadcast studios. Do you love Alan Brandt? Buy him a new mic and put your name on it.

President’s Office: $3,000
Let our leader in the corner office know how much public radio means to you and support the person that keeps the trains running on time.

WFPK Offices: $2,000
If you love Kyle Meredith and Stacy Owen, remind them every time they go to work. For $2000, you can put your name on their office.

Even More Fun Things to Name

$1,500: Desks
For $1,500, you can remind John Timmons how much you appreciate him every time he sits down to work on his show. Maybe news is more your thing? Give Susan Sweeney Crum someone to appreciate besides her husband, Denny. Laura Ellis’s desk has been RESERVED!

$1,000: Bike rack Reserved
Poor Jake Ryan has to lug his bike into the scary basement every morning. And Jake hates the basement. Buy him a bike rack and help us stay green!

$1,000: Gray Smith’s office Reserved
Everyone loves Gray. We love him because of his passion to public radio, but his clients love him because he helps them make more money. Show him your love and put your name on his office.

$500: Membership Hotline phones Reserved
Do you love talking to Kelly and Rachel every time you have a question about your membership or change of address? Put your name on their phone and they will smile every time they take a call.

S250: Coffee stations Reserved
Want to put your name where you know it will be seen multiple times every single day? Look no further. (All three are RESERVED)

Thank You Gifts

Your Name in the Lobby: $10,000
Your name will be displayed prominently in the front of our building as a founding supporter of the newly remodeled building.

Recognition on Donor Wall: $1,000
Remind our staff and guests that you invested in this community treasure! Everyone who visits our studios will see the names of you and your fellow supporters.

Grand Re-Opening Ticket: $500
Join us when the renovation is complete for a block party on 4th Street with some of your favorite WPFK and Classical 90.5 musicians plus WFPL hosts.

Campaign T-Shirt: $50
This locally designed shirt is only available to Capital Campaign supporters. Get your shirt now!